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ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense

Revenue

I've been working with Google's Adsense program for a while now. If you're not

already in the program, why not take a look at it now at

https://www.google.com/adsense. I really like Adsense. It makes me money

and it's easy to work with. Just some simple copy & paste into your webpage

and you're done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky

and get a lot of clicks. But if you're really serious about making a lot of money

with the program, you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the program. When I first

signed up, I got some clicks and made a tiny bit of money. That wasn't good

enough. I knew there must be a way to get more of my visitors to click on the

ads.

Google has a strict policy about not pointing to the ads in any way or asking

people to click on them, so there were two things I couldn't do. What else was

there?

Then I remembered reading an article once that discussed the psychological

impact of colors on the human mind. I started researching everything I could

find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and

down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product

could pull more sales from just changing the colors of the label. What were

these colors? Red and yellow! The combination of these two colors has an

immediate impact on the person who sees them. They make your eyes stop and

focus. They pull your eyes right to that part of the page. They grab your

attention! I'm not sure exactly why the combination of red and yellow does this,

but it does. On one of my sites, I changed my Adsense ads to a bright red

border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change.

That's what worked on my site. Your site's color scheme may work better with a

slightly different color combination. Try lots of different color variations. Make a

change in the morning and let it ride for the whole day. The next morning, try a

different set of colors. Change the border, background, text. Change everything

you can. Most importantly, keep detailed records of the color scheme you used,

click ratio and revenue generated.

After you've done all the experimenting you want to, go back to the most

profitable one and let it run for a week or so and see how it does. I'm always

trying different colors even after my run of good clicks with red and yellow.

There are a lot of color combinations to choose from. You never know when

you'll find just the right one.

Monday, February 17, 2014

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