ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Thursday, February 20, 2014

Absolutely Free Way to Get Backlinks

Absolutely Free Way to Get Backlinks

I've been working at company's website search engine optimization for some time and I've always thought that the content of the website was everything. It seemed to me that a combination of keywords, meta tags, and actual content was the magic formula and that a wise balance of these components would guarantee one of the top positions in Google search results.

At present it seems that having good quality website content is not enough to rank well in Google. I have read numerous articles about SEO and discovered that SEO experts and many webmasters considered link building as the main SEO strategy. It seems that everything is about backlinks now. The site which has more backlinks from other sites wins. So, I decided to focus on backlinks.

How to get backlinks? The first thing I thought of was web directories. Web directories are online catalogues which accept the links to websites and sort them by different categories accordingly to the site content. There are directories that will add your website absolutely for free. Some directories require a submission fee. Others will ask you a reciprocal link in return. There are directory submission services on the Internet. So, if you don't have much time, you can outsource your site submission to a third party company. If you prefer managing your link building process by yourself, search for a directory submission tool. I used free website submitter to add my site to directories. Such tools already have a database of web directories so you don't need to waste your time for searching the directories on the Internet. I submitted my site to about 2000 directories in a couple of days. Link submission software also allows you submit your website with different anchor texts and descriptions so each submission looks unique and more natural. The directories place your submission to the validation queue. It can take days or even weeks for your link to be approved. So, be patient and don't expect an instant improvement of your site PageRank in Google.

Another good idea is Wordpress Blogs. Blog users can leave comments on the articles and stories they read. To leave a comment, you are asked to provide your name, URL, email address and comment itself. When your comment is posted your name becomes a link to your website. The key is to use your keywords as your name (although not all blog owners like it). So, I started posting comments in blogs that are relevant to our company's business using this little tool -- Fast Blog Finder. In order you don't take me for a spammer, I want you to know that I only posted a comment if I had something relevant to say. I have to deal with email spam every day so I hate spam whatever it is. Post a comment only if you have something of value to add to the discussion and not just to get backlinks. You can read the comments which are already posted by others and follow suite.

As my goal was to improve our company's website rank for the keywords related to our business, I put the keywords as my name and for my URL obviously a link to our site. Then I posted my comment. Like directory submissions blog comments are pending for approval. Now I must admit I made a blunder (yet I was doing it for the first time). I should have saved the links of the pages where I posted comments. You see blog owners may not like to see keyword links in the comment "Name" field and will promptly delete the comments. Other blog owners may not like the link in the name and will remove it. So, because not every comment is approved, you should find the blogs where the comments are posted and save them. You will return to those blogs later, post another comment and get one more backlink.

So, I worked at this for about two months. As I had other work to do, I didn't dedicate too much time to find blogs and post comments. I managed to leave 2-3 comments a day. After a couple of months I noticed that our website was listed higher in search results. Now it is on the first page in the results for our keywords. I should say that it's not a 100% guaranteed method but it is one of the possibilities to get a higher rank in Google. How much money could I spend trying to get listed? Now I get what I was looking for for free. And I hope someone else can benefit from this. Blog comments may stand as one of the truly free ways to get the search engine ranking you desire for the keywords you want. Isn't it a beautiful thing?

I've just scratched the surface in the article presented. You can find a lot more valuable information about how to increase your site popularity by building quality one way links here: Link Building Guide

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